Making food-appropriate packaging out of recycled plastic is easier said than done, something bottled water companies know all too well.
There are a number of issues in the world as a whole, for the most part, is trying to solve. In many cases, they are actually problems we are trying to reverse as we did the damage in the first place. The amount of plastic waste we produce is one of those issues. Even though we have the option to recycle it in most cases, many people still aren't doing so.
Plastic water bottles are currently one of the main culprits and the waste item that is found washed up on shorelines the most after food wrappers and cigarette butts. Despite bottled water recently overtaking soda as the most consumed beverage in the United States, according to The Wall Street Journal, less than a third of those empty bottles are being recycled.
Shockingly, that's not the biggest problem when it comes to recycling empty water bottles. Companies, such as Evian, are struggling to come up with ways to recycle plastic in a way that it can used to bottle water for a second time. This is due to the low recycling rates and a lack of infrastructure. However, Evian is about to stake its reputation on a new technology that will change all of this.
The bottled water company has vowed to make all of its bottles from recycled plastic by the year 2025 following customer backlash. It's a goal the company can't afford to miss either. In 2009, Evian pledged to use 50% recycled plastic in its packaging, a target that it still hasn't hit. When it comes to its rivals, however, Evian is way ahead of the curve.
While Evian currently uses 30% recycled plastic, Coca-Cola uses just 10% and Pepsi comes in at a lowly 9%. This is one of those situations where one company needs to take charge and others have no choice but to follow. If Evian can use nothing but recycled plastic from its bottles, then there is no reason others companies can't follow suit. If its new technology works then Evian can set a real example and precedent when it comes to the use of plastic bottles.