Burger King has been using photos of real-life car crashes at its restaurants in an ad campaign and the internet doesn't know whether to be amused or annoyed.
For the most part, most of us can probably agree that ads are pretty annoying, particularly in the present day. With how present the internet now is in all of our lives, ads are almost impossible to get away from. There are even targeted ads, tracking what we watch and search for in an attempt to appeal to our utmost desires and get us spending.
This has really taken away from how inventive companies used to get with their ad campaigns. We bet there are ads from years, maybe even decades ago that you saw on TV and remember to this day. The bullfrog Budweiser ad, for instance. Clearly, Burger King hasn't forgotten how important a catchy ad campaign can be.
The fast-food chain has recently been running internet ads, in the form of pictures rather than moving images, that has the internet split. The pictures are of real car accidents that have happened at their restaurants. The message BK is trying to send is that rather than visit its numerous locations, customers hungry for a Whopper or Chicken Royale can now use Door Dash and have BK's delicious products delivered right to their homes.
don't drive hungry. leave it to the experts and get it delivered through @DoorDash. order today with $0 delivery fee on orders $15+. safety first. terms apply: https://t.co/BpJaZrWHoP pic.twitter.com/wA4j9MDg62— Burger King (@BurgerKing) November 1, 2018
As you can see from one of the ads above, which BK posted on Twitter, the photo is emblazoned with the caption "leave it to us." A bold way to advertise that BK now does home delivery, and one the internet can't quite make its mind up on. Some think it's clever and pretty amusing, while others don't think making light of car crashes is that great an idea.
Either way, it has got people talking, and at the end of the day as long as ads are getting noticed, whoever created and placed them is doing their job pretty well. It isn't the first time BK has taken this kind of controversial direction with its advertising either. In early 2017, the fast-food giant used actual photos of some of its restaurants burning down to hammer home the point that it has been flame grilling its burgers since 1954. Seems like Burger King knows a thing or two about controversial ad campaigns.