Like every other living thing on Earth, human beings need to eat in order to live, but whether it is breakfast, brunch, lunch, or dinner, we always have to have some kind of drink to go with our food. It is true that most people choose to drink water with their meals, but people also tend to drink juices, milk, coffee, or beer, however there is one type of beverage that is almost as popular as water: the soft drink. A soft drink is made up of carbonated water, a sweetener, and some kind of natural or artificial flavoring, and unless you literally live under a rock, you will know that there are two soft drink brands in particular that reign supreme: Coke and Pepsi.
Pepsi has been around since 1893, and over the course of those 125 years, it has become a global drink with massive appeal, to the point that most restaurants, supermarkets, and convenience stores offer it. Thanks to all the sugar and corn syrup in it, Pepsi is by no means a healthy drink, but that has not stopped the beverage from developing its own little cult following, and it is thanks to these customers that the drink is capable of bringing in over a $1 billion in revenue every year. When something has been around for over a century, there are bound to be certain details about the product that have been lost to history, and this article will focus on 18 things that even some of the more devoted Pepsi fans may not know about their favorite drink.
18 Pepsi Owns Several Other Beverages
PepsiCo managed to become incredibly successful mainly thanks to its signature drink, but like every other major company in the world, there comes a time to make smart business acquisitions. At the end of the day, the best way to beat your competition, is to go out and buy them, which is why Pepsi currently owns several other drinks, including Mountain Dew, which they acquired in 1964. In 2001, they decided to acquire Gatorade, which helped them tap into the sports market, and in 1998, they decided to appeal to the more health conscious consumers, which is why they bought Tropicana and all of its juice products.
17 Its Original Name
There are quite a few words that are known throughout the world, no matter the language or culture, and Pepsi is one of those words, but what many people do not know is the fact that Pepsi was once known by another name. It was Caleb Bradham who created the famous drink in 1893, but when he brought it to market, he decided to name it after himself, which is why Pepsi was originally known as "Brad's Drink". This name stuck until 1898, and the only reason why it was changed to Pepsi-Cola, was because Bradham considered the drink to be a healthy solution to indigestion, which in Latin was called "dyspepsia".
16 The Global Scale Of The Company
Pepsi is the principle product of PepsiCo, which is the actual name of the company, and if someone were to tell you that it is a massive company, that person would be underestimating its size. Pepsi is the reason why PepsiCo is the largest beverage company in North America, but as far as its global footprint is concerned, you can literally find Pepsi virtually anywhere in the world. To give you an idea of just how big the company is, people in more than 200 countries use PepsiCo products every single day, which is absurd considering that a single soft drink is the main reason for it.
15 The Pioneer Of The Two-Liter Bottle
If you were to visit the drink aisle of a convenience store or supermarket, you will likely find Pepsi in bottle form, and most of the time, you will see them in different sizes, including the famous 2-liter bottle. Believe it or not, the 2-liter was not invented until the early 1970s, when Nathaniel Wyeth decided to test whether or not plastic bottles could properly hold soda. Pepsi saw this as a great opportunity, and decided to start selling their drink in the new bottle in 1976, thus making it the first soft drink to ever be sold in 2-liter form.
14 The Logo Has Changed More Than Once
There are a lot of people out there who buy products based solely on brand recognition, and in order for that to work properly, people need to be able to identify the right logo. It is because of this, that many popular products seldomly change their logo, but as far as Pepsi is concerned, the drink has changed its logo quite a bit over the years, with the most recent change coming in 2008. Since its creation, Pepsi has changed its logo 12 times, some of which have looked better than others, but there are also a few logos that look very similar to their predecessor.
13 It was The First Company To Use Skywriting
If you were to see a plane in the air, you know that it is either carrying passengers, or some kind of cargo, but in the past, people could look up and see smaller planes being used in advertising campaigns as well. This form of advertising used to be done in 1 of 2 ways: either through skywriting, or by attaching a message to the tail of the plane, and believe it or not, Pepsi was the first product to ever be advertised via skywriting. This happened during the 1939 World's Fair in New York, and after seeing how amazed onlookers were that day, other companies decided to copy the method.
12 All Of Its Endorsement Deals
It has already been mentioned that Pepsi is a massive global brand, but in order for a brand to become that big, it helps if it has a couple of high-profile endorsements to use in its marketing campaigns. As far as Pepsi is concerned, it has had several celebrity endorsements, most recently from Kendall Jenner and Sofia Vergara, but Jeff Gordon, Ray Charles, Madonna, Michael Jackson, Beyonce, and Britney Spears, have all appeared in the past as well. These are not Pepsi's only major endorsements though, as it also has longstanding deals with both the National Football League and Major League Baseball.
11 The Company Wanted To Be Bought By Coke
It is true that Pepsi and Coke are each other's biggest rivals, but this rivalry would have actually ended over 80 years ago had Coca-Cola agreed to buy its competitor. You read that right, Coke actually had the opportunity to buy Pepsi, but what is even more surprising, is the fact that Pepsi tried to get Coke to buy it on several occasions. Between 1922 and 1933, the Pepsi-Cola company offered to sell itself to Coca-Cola 3 times, and for some reason, Coke declined every single offer, which in hindsight, is probably 3 of the worst decisions that Coke has made in its 132-year-old history.
10 All The Flavor Experimentation
Regular Pepsi already comes with a great taste, but in order to gain further consumer attention, the company occasionally releases different variations of their prized drink, which is why the world has seen more than 50 different types of Pepsi. Many of these flavors were/are sold in specific countries or regions for a short time, so it makes sense that not many people know they exist. It may be a bit difficult to imagine, but there are people out there who have enjoyed cinnamon-flavored Pepsi, as well as ice cream, mango, strawberry milk, baobab tree, Mont Blanc, azuki bean, watermelon, cherry blossom, and cucumber.
9 There Is A Pepsi Mascot
Coca-Cola is known for having a polar bear mascot, and as far as most people are aware, Pepsi has never gone down that road, despite the fact that most major products and companies use mascots for their marketing campaigns. People in North America are right to assume this, but in reality, they are wrong, because Pepsi does indeed have a mascot, and his name is Pepsiman. It was Pepsi's Japan branch that created this mascot in the mid-90s, and during this time, he appeared in a dozen commercials with 3 different looks, and he even starred in his own video game on the original PlayStation.
8 The Huge Marketing Blunder
Over the last 30 years, Pepsi has done dozens of marketing campaigns all around the world, but when you do that many, you are bound to make a few mistakes, especially on the international level. During a marketing campaign in the 1980s in China, PepsiCo decided to promote their drink by using a brand new slogan, but someone in their marketing department failed to notice a major issue. The Slogan read, "Come Alive With The Pepsi Generation", but when it was translated, the slogan became, "Pepsi brings your ancestors back from the grave", which did not sit well with people.
7 The Cola Rivalry
Everyone has a rival, including products and corporations, and as we all know, Pepsi and Coke have been bitter rivals for more than a century, and this rivalry has led to millions of consumers picking a definitive side. In a stroke of genius, Pepsi decided to go through with a risky marketing strategy, one which saw consumers take part in blind taste tests. These tests, also known as the "Cola Wars", took place during the 1980s, and people were asked to drink a glass of Coke and Pepsi, without knowing which was which, and when they were asked which drink was better, more people favored Pepsi over Coke.
6 Pepsi Had The First Vehicle Delivery Method
We now live in a time where if we want something, we just have to go online, order it, and wait for it to be delivered to our door, and we can do that with Pepsi too, but that was not always the case. In Pepsi's early days, the product would be delivered via horse drawn carriages, which does not sound all that convenient, and Pepsi realized this, which is why they decided to step things up a notch in 1908. That year, the company chose to deliver some of their prized beverage using a car, which was the first time the delivery method was ever used, and other companies decided to follow in their footsteps shortly after.
5 Some Pepsi Drinks Were Never Released
In 2012, Pepsi decided to release "Pepsi Nex" in Japan, and the only reason why this was done was because the drink appeared in a popular anime series called Tiger & Bunny the previous year. This was not the only time that a never before seen Pepsi variation found itself on the small screen, as a variation called "Popsi" was seen in the Sabrina: The Teenage Witch TV series, while the show iCarly gave us "Peppy Cola", but neither of these variations ever saw the light of day. This also happened on the big screen, as"Pepsi Perfect", which was showcased in Back To The Future Part II, was never released either.
4 The Company Broke Barriers
We have seen a massive societal change in terms of inequality over the past 100 years, and much of that positive change can be attributed to movements from the past 50+ years. Prior to the movement however, Pepsi hired Edward F. Boyd as a sales executive, and his hiring was a big deal in 1947, since he was black. Boyd may have worked for the company for just 3 years, but his work helped to elevate the brand past Coca-Cola, as he was responsible for launching a hugely successful marketing campaign that saw Pepsi increase its market share within the black community.
3 Pepsi Would Not Be Pepsi Without Potato Chips
We all enjoy a good snack, in fact most of us try to eat 1 every day, and although they may not be all that healthy, potato chips are one of the most popular snacks around. A nice cold Pepsi would pair really well with a variety of different chips, but Pepsi's relationship with the snack goes much deeper than that, because if it was not for the Frito-Lay company, the Pepsi we know today may look very different. Frito-Lay is home to Cheetos, Lays, Doritos, and several other well known brands, and in 1965, the company decided to merge with Pepsi, thus creating one of the world's largest multinational corporations.
2 Its Creation
History is filled with things that were invented as a result of the inventor trying to invent something else, and as it turns out, Pepsi is actually one of these fortunate accidents. Prior to becoming a soft drink legend, Caleb Bradham was a pharmacist and drug store owner, and his original goal was to try and create a fountain drink that was supposed to help his customers deal with stomach pain and digestion issues. Whether Pepsi actually helps with indigestion or not is debatable, but one thing is certain, we can all thank the sensitive stomachs of the residents of New Bern, North Carolina for Pepsi's existence.
1 The Starbucks Partnership
There are some people who believe that there is actually a Starbucks on every corner, which is somewhat believable seeing as there are over 3,500 stores just in the United States. You would think that the only connection between Pepsi and Starbucks would be caffeine, but as it turns out, the 2 brands share a very important partnership that very few people remember or know about. In 1994, Starbucks and PepsiCo entered into the North America Coffee Partnership, which was designed to offer ready-to-drink coffee on a massive scale, and that partnership has indeed paid dividends, as it is the reason why we can buy bottled and canned Starbucks drinks in stores.