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General Mills Is Pitching A Cinematic Universe For Its Breakfast Cereal Mascots

General Mills is launching its own cinematic universe with its cereal monster mascots, and it wants you to pitch them your best idea.

The American multinational manufacturer and marketer of branded consumer foods sold through retail stores, which is headquartered in Golden Valley, Minnesota, markets many well-known North American brands, including Betty Crocker, Yoplait, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Cocoa Puffs, and Lucky Charms. It has now put out an open call to the entertainment industry - it wants to create a feature film based on its 1970s line of monster breakfast cereals.

The monster cereals are a line of breakfast cereals introduced in 1971, and at various times has included five brands, each featuring a cartoon version of a classic movie monster: Count Chocula, Franken Berry, and Boo Berry which are all still produced seasonally, and Fruit Brute and Fruity Yummy Mummy which have both been discontinued, except for limited productions.

According to Vulture, the call went out through the website WorkWithTheMonsters.com, which was promoted in Los Angeles. The company wants to hear from anyone who is interested, including “filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers.”

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Work With the Monsters” is not a fan contest with a prize. General Mills is turning to Hollywood to look for creative partners with creative ways to help bring their iconic mascots to life across any and all mediums.

“We want to work with you to bring great stories to life. From mythical fables to magical journeys. Fairy tales to folk tales. Cliffhangers to nail-biters. Heroic sagas to cosmic battles. Binge-worthy dramas to historical epics. Blockbusters to indies. Serials to sequels.”

Should you want to submit an idea, first you have to tell General Mills who you are and why they should work with you. The company wants to establish a long working partnership with the best talent in the business, so you will definitely need an impressive résumé. If you are approved, you can pitch an idea. After that, a group of filmmakers, producers, writers, and lawyers will review your pitch, and if they happen to choose it, you will have the golden opportunity to work together to bring it to life.

And if you would like some inspiration, The Washington Post has come up with some pretty interesting ideas!

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