Famed chef and TV personality Gordon Ramsay might be on the verge of expanding his brand by opening as many as 100 restaurants across the United States.
The shouty chef recently registered trademarks for Great Burger in the U.S. and European Union, prompting speculation that he would open a chain of burger restaurants. Ramsay’s restaurant group is now in talks to receive a significant cash investment from the London and Los Angeles-based private equity firm Lion Capital that could help it to open as many as 100 restaurants in the United States, according to Eater London.
Lion, which is a “consumer-focused investor passionate about investing in brands about which people are passionate,” is fully confident that the Ramsay brand is ready for this new venture across the United States, according to MCA. The internationally renowned chef currently operates one burger restaurant in Las Vegas, his only remaining meaningful business imprint in the States, according to Eater.
Gordon Ramsay Group already has 38 restaurants across the globe, from the U.K. and France to Singapore and Hong Kong, to the United States, boasting seven Michelin stars between them. Its international eateries include Hell’s Kitchen in Las Vegas and Gordon Ramsay Pub & Grill in Atlantic City, New Jersey. Ramsay is also a star of the small screen both in the U.K. and internationally, with shows such as Kitchen Nightmares, Hell’s Kitchen, Hotel Hell and MasterChef U.S.
Burgers remain one of the more hard-to-measure food businesses in the U.K, but Ramsay, like most chefs, has perfected the burger-making art. Ramsay fans and burger lovers will definitely enjoy the following video, where the MasterChef chef himself teaches you how to make the perfect burger-- exquisite savoir-faire he will definitely be bringing to his upcoming string of U.S. burger restaurants.
Ramsay first appeared on television in the U.K. in the late 1990s, becoming one of the best known chefs in British popular culture by 2004. Along with other chefs such as Jamie Oliver and Nigella Lawson, he has influenced viewers to become more adventurous in their cooking. And, of course, as a reality television personality, Ramsay is known for his fiery temper and extensive use of swear words.