The Impossible Burger is finally coming to a grocery store near you sometime next year.
Impossible Foods, makers of the incredible Impossible Burger, first unveiled their plant-based meat alternative in July 2016. Since then, it’s been sold as a vegetarian option in restaurants around the country, first starting in high-end restaurants like Momofuku Nishi and Jardiniere, but then moving on to more casual dining experiences like White Castle and Dog Haus.
Now, after two long years of ever-increasing hype, the Impossible Burger is finally coming to grocery stores.
“By far the No. 1 message from fans on social media is, ‘When will I be able to buy and cook the Impossible Burger at home?’” said Impossible Foods’ CEO and Founder Dr. Patrick Brown in a statement. “We can’t wait until home chefs experience the magic and delight of the first plant-based meat that actually cooks and tastes like meat from animals--without any compromise.”
The secret weapon of the Impossible Burger that sets it apart from all other veggie burgers is the inclusion of a single molecule: heme. Found in hemoglobin, part of what makes up animal blood, heme is the substance that causes the Impossible Burger to “bleed” when they’re left out on a plate. It’s actually derived from fermented soy, so there are no animals harmed in the molecule’s creation.
So far, Impossible Foods has sold 13 million burgers from 5,000 participating restaurants. That represents 6,500 cows saved, which also translates into huge wins for the environment.
One of the largest contributors to greenhouse gases causing global climate change is actually agriculture. Cattle emit huge amounts of methane as they’re bred, fed, and slaughtered, which gets dumped into the atmosphere. Cows and beef farming also require enormous amounts of land that could be used for human habitation.
Impossible Foods hopes to change the way we eat and thereby save the planet at the same time.
So far pricing and availability haven’t been announced yet, but we’re sure to hear more as we get closer to 2019.