Coca-Cola has added some wild flavors to its arsenal over the years, but if this idea comes to fruition then it will be the craziest to date.
Coca-Cola is a worldwide brand that is instantly recognizable pretty much wherever you are on the planet. It's humble beginnings date all the way back to 1886. Since then, the recipe for its flagship soda hasn't changed much at all. Yes, the rumors that it contained cocaine early on in its life are true, but that ingredient did not remain part of the recipe for long.
More than 130 years later and Coca-Cola is reportedly considering adding a different drug to its signature drink. Nothing as serious or intense as cocaine, just marijuana. A drug that is becoming legal in more and more places and is being used in a number of different ways. Bloomberg reports that Coke has been in talks with Aurora Cannabis regarding a possible collaboration.
Coca-Cola was quick to react when the buzz around its interest in the venture started to gain traction. If it does come to fruition, the soft drink giant wanted to make it clear that it wouldn't be created for recreational reasons. According to the New York Post, Coca-Cola has been "closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages.”
Coke apparently wants to create beverages infused with CBD that would have proven health benefits. One of the reasons marijuana use has become more socially acceptable recently is due to people having their eyes opened to the medical benefits of the drug. Coca-Cola releasing a drink which promotes that would be a huge step forward for its use when it comes to helping with things like pain relief and easing inflammation.
The possibility of Coke releasing such a range of drinks is nothing more than a murmur right now. For the time being, fizzy drinks fans will have to make do with the original stuff. Or if you want to push the boat out there is the new orange vanilla flavor coming soon. While we're not entirely sold on that idea, we will be giving it a try when it's rolled out later this month.