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Naturally-Colored Pink Chocolate Is Finally Coming To The USA

Move over dark and white chocolate, there's a new chocolate hue in town - pink chocolate is finally making its way to the U.S. thanks to Vosges Haut-Chocolat.

Highly-coveted Ruby Chocolate is making its way stateside thanks to the Chicago-based luxury chocolate shop which will start shipping orders this month. This novelty delicacy has been all the rage in Japan and South Korea recently, where Nestlé launched a ruby chocolate version of its KitKat brand, becoming the first consumer brand to market the new chocolate variety, according to Reuters. This version of the popular chocolate wafer treat is coated in a pink-hued, berry-flavored chocolate that is both sour and sweet, and is called KitKat Chocolatory Sublime Ruby. The rosy-hued chocolate then took the U.K. by storm.

Ruby chocolate is developed from the Ruby cocoa bean that is found naturally in Ecuador, Brazil, and Ivory Coast. No berries, berry flavor or colors are added. Vosges Haut-Chocolat will be bringing this type of chocolate to America as a luxury dessert, starting in the Midwest. Vosges will be selling the pink chocolate as two different truffles, made with what they're calling "Ruby Cacao."

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“People are super excited,” Katrina Markoff, founder of Vosges Haut-Chocolat, told the New York Daily News. “Asia's had it and Europe's had it and now it's coming here. So I think it's going to be a big deal here, too, just to try it.” Markoff finds the chocolate quite interesting flavor-wise and she describes it as a fusion of lychee, sour berry, and white chocolate.

While Japan, South Korea, and the U.K. get Ruby Kit Kats, Vosges is offering “Ruby Cerise” truffle made with vanilla, cherry gelée, hibiscus, ruby cocoa, freeze-dried cherry and pink peppercorn, as well as a “Sour Mango Ruby” truffle made with passion fruit, mango, salted caramel, ruby cocoa, and edible purple flower petal.

They will be sold as part of two collections, available for pre-order now at vosgeschocolate.com. The four-piece Ruby Truffle Collection will sell for $15 and contains two of each truffle. As for the 20-piece Vault Collection, it costs $150 and contains Vosges' most-loved chocolates including just one Ruby Cerise truffle.

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