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New Year's Resolutions Are Causing Huge Spikes In Customers At Salad Restaurants, While McDonald's Sees A Slump

We are nearly halfway through the first month of 2019, and it is clear that New Year’s resolutions are in full effect. An article published by the New York Post shed a little light on some of New York’s current lunch line statuses for those who have elected to eat healthier in 2019, and it isn’t pretty.

Salad joints such as Chopt, Just Salad, and Sweetgreen, have all seen a major uptick in customers looking to snag healthier lunches, resulting in lines that extend out onto the sidewalks - some lines even containing a mind-blowing 50 to 100-plus hungry lunchtime patrons.

“It’s always the busiest time of the year, right after New Year’s,” said a Just Salad employee. “Everyone decides to be healthier for their New Year’s resolution.”

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To add to the mayhem, salad restaurants are promoting additional reasons to stick with healthy eating habits, such as Sweetgreen’s offering of a New Year’s resolution reward program that offers $30 in Sweetgreen credit after spending a total of $100 at the restaurant within five weeks.

via Glassdoor/Business Insider

Conversely, albeit unsurprisingly, other fast-food chains such as McDonald’s and Chick-Fil-A have seen a downturn in customers.

“In December, there were a lot of tourists and it was very busy,” one Chick-Fil-A employee said. “Now in January, you see a dip in business.”

It is hardly a surprise to see more people trading in their fries for salads right now, just as it is standard for gyms and other fitness centers to be packed to capacity. These trends generally subside after a month or so, though.

In fact, according to Forbes, studies have shown that less than 25% of people actually stay committed to their resolutions after the first month, with only 8% of them accomplishing their goals.

If healthy eating is already a fully-ingrained aspect of your life, those statistics should at least give you some hope for a return to sanity and eventual slow-down at your favorite salad spot. You’ll just need to put up with the “New Year, New Me” crowd for a little while longer.

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