UK supermarket chain Sainsbury's has released a range of chicken packaged in a way that customers don't have to handle the raw meat ever again.
There is a clear divide between generations in the developed world right now unlike we have ever seen before. Younger people believe that those who came before have left them with a wrecked world almost beyond the point of fixing. Meanwhile, the generations above them think that those younger than themselves are "snowflakes" and have no idea how good they have it.
Snowflake is just one of the words that has recently become derogatory and is used as a way to insult younger generations. Another word that is also thrown around an awful lot is millennial. While the word has a literal definition which relates to when exactly a person is born, it is basically used to bad mouth anyone who is around 35 or under.
There are a lot of stereotypes that go hand in hand with being a millennial. Eating avocado toast and sourdough bread is among them. According to Sainsbury's, they are also unwilling to handle raw meat. That is why the supermarket chain has rolled out a line of chicken packaged in a way where the customer doesn't have to touch it at all.
Katherine Hall, product development manager for meat, fish and poultry at Sainsbury’s, told The Sunday Times "customers, particularly younger ones, are quite scared of touching raw meat." The new packaging allows those who don't want to touch raw chicken to tear open the packet and simply tip it into the pan. If it proves to be popular, the supermarket plans to extend the packaging to other meats and fish.
The idea may please some, but it has angered others. The assumption is that the packets use more plastic than would normally be involved in packaging chicken. In a time where we are trying to cut back on using plastic as a race, that is not exactly a good look. However, according to The Independent, Sainsbury's has said the "no touch" packaging will actually use less plastic than comparable products.